360° Product Photography
360° product photography refers to a photographic technique by which a series of individual photos are taken of an object as it rotates one full revolution. Once combined, your product can be viewed as a single rotating object via any web-enabled computer, iOS device, phone, or other web-browser-equipped device. It enables a vastly improved customer experience by giving potential shoppers the ability to view the product from every angle. Video or animated GIF’s can easily be created from the extensive image library resulting from generating 360° content. This allows savvy marketers to further leverage the 360° image content they have created for e-commerce product pages and repurposing it to reach potential customers on Facebook, Instagram, Twitter and email. When strategically used, 360° spin photography bridges the gap between online shopping and the in-store experience leading to an increased possibility of purchase.
Without the power of touch, online shoppers simply buy blindly, knowing liberal return policies allow them to send back anything they fail to connect with risk-free. With ecommerce return rates at more than double than those of brick and mortar stores, companies need to focus on how to reduce return rates, without raising costs or changing policies. By assisting shoppers to make more informed purchasing decisions, studies have shown that 360° product photography reduces return rates and the quantity of product refunds. 360° spin provides an added dimension with additional product detail compared to a standalone static image. Customers view the product from all sides, see the details and better understand what they are about to purchase.
Besides the conventional spin, 360° product photography can also be used to convey the operation of the product online. This communicates understanding of functionality by experiencing first-hand the features that are impossible to express in flat images alone. Imagine the ability to fold a stroller, look inside a backpack or remove compartments. Interactive call-outs or hotspots can provide further information, links, images and drive attention to a special part or function of your product.
Delivering the next best thing to a showroom experience by allowing shoppers to virtually “pick up” and spin the product around and even “lean” in (zoom) on a products fine details as if they were holding it in their hands can rapidly take a prospect from being lukewarm to a new client. In today’s highly competitive world, you will never get a second chance to make a lasting first impression. 360° product photography is an effective aid in convincing your buyers of product quality and authenticity, increasing trust, breaking down barriers, building brand loyalty and ultimately increasing conversions and revenue.