Discover Your Visual Voice
branding is the first thing your potential customers notice about you. A solid brand will enable you to command a premium, ensure you are instantly recognisable and build customer loyalty.
Our methodical approach begins with a visual audit of your brand — instead of a push of the camera button or the capture of some random footage. We work to uncover the best way to strategically connect with your target audience.
Step One — Define your brand
this is a comprehensive analysis of your core values, target audience, value proposition, current visual marketing materials and competitors. It includes a one-on-one session to determine your visual content marketing goals, resources, deficiencies and personality. We get under the skin of your brand, challenge you and dig deep to determine your messaging and what you stand for.
A brand audit will often reveal new growth opportunities for your brand, and new ways to make your brand resonate with both existing and a new generation of target customers who will represent your brand’s long term future.
We then develop an authentic visual interpretation of your brand’s identity, designed to align with your business and ideal audience. This will be a concise blueprint to help you execute your marketing efficiently and consistently across all media. It also serves as your benchmark as we evaluate your current brand against this blueprint, your strengths, weaknesses and opportunities for improvements.
Step Two — Design your identity
we conceptualise, sketch, iterate to create striking, unforgettable designs based on your brand’s personality, giving your brand an identity that appeals and relates to your audience. Colours and typography are selected to convey the appropriate emotions associated with your brand.
The style guidelines contain and prescribe the logo usage rules, typeface system, colour palette, layout guidelines, and more. They exist to ensure all collateral and marketing materials have a cohesive look and voice.
Services: Logo & Identity Design, Graphic Design, Typography, Collateral
Step Three — Develop the visuals
photography plays a critical role and is the core of the brand, clearly identifying your products and services. Over used stock library images place a brand directly into the generic “me too” zone. A curated set of bespoke images, enhances your positioning as an expert, provides a competitive edge and elevates a brand from the crowd. Photography captured with purpose encapsulates the brand messaging and appeals directly to the target market.
Video gives your brand a personal face and showcases your personality — through video you can create a direct relationship with your target audience. The presenter of the video is able to look into the camera and directly engage your audience with your brand. At the same time the viewer is able to look the presenter in the eye and see the authenticity that you bring and a relationship is formed. In a world of short attention spans, video grabs interest and builds trust. Today’s savvy marketers are using video to convey rich information and meaningful content making it more effective at closing sales and generating leads.
Services: Imagery (360° interactive, product, commercial, head shot, aerial), Videography (brand story, profiles, testimonials, training), Web Design
“Brett was amazing to deal with. I engaged his services to photograph my product for listing on Amazon US. He went above and beyond to not only capture my product but to also understand my brand. The images he captured and created have exceeded my expectations and have truly brought my product to life, I cannot wait for the next collaboration. Thank you Brett.”